As one of the first rhetorical platforms, political addresses are the persuasive founding fathers (no pun intended) of communication. That being said, there is much that any presenter can learn from decades of addresses. The Dog and Pony Show team has boiled down thousands of political speeches to two key attributes that will enhance the effectiveness of any presentation:
1. Keep it Simple
Every presentation should be founded upon one main concept, idea, or call to action. For example, President Obama's campaign slogan was "Change we can believe in". These four words are simple, yet profound in their impact. Boiling down your main point to a phrase will make easy for your audience to remember and resonate with.
2. Give a Call to Action
Without a clear call to action, even the most charismatic speaker will yield an unsatisfactory impact. A famous example of a killer call to action is within John F. Kennedy's 1961 Inaugural Address, where he uttered the famous lines, "My fellow Americans: ask not what your country can do for you - ask what you can do for your country". This statement made his address successful, as Americans became willing to serve in the military once more. Ending your presentation with specific guidelines for your audience to follow not only provides clarity regarding your topic, but drastically increases your presentation's impact.
Looking for more information on relevant presentation skills? Check out the Dog and Pony Show blog post detailing how to prepare for a Q&A session!